41% of households with professional security surveillance plan to upgrade their system within the next year

DALLAS, November 9, 2020 / PRNewswire / – Parks Associates Safety Research finds that COVID-19 is a key factor driving households with security surveillance to upgrade their system: 41% of monitored households have a professional surveillance plan to upgrade their system within six months and a half-hearted plan to install an add-on device themselves, with the majority citing the pandemic as a related factor. The most popular add-on devices among these surveillance homes are video cameras, smart lighting, and video doorbells.

Global research firm Parks Associates will present new consumer studies and insights from leaders in the connected home and IoT industry at the CONNECTIONS ™ conference, November 10-12. The virtual conference, sponsored by Alarm.com, a leading smart home platform, is the premier conference covering smart home, showcasing consumer research and leadership insights as well as market changes caused by the COVID-19 pandemic.

“COVID 19 has focused on the home environment for consumers and increased interest in the use cases made possible by smart home solutions, and US broadband households with professional security surveillance are a leading segment in the adoption of smart security devices, especially security cameras, security lighting and video doorbells, “said Elizabeth Parks, President, Parks Associates. “This influx of connected products and services will require a solution that can intelligently connect and control all of these points of the home. We look forward to hearing from Alarm.com and other market leaders about advancements in AI and applications that can improve the user experience. . “

“With the continuous improvement in smart home technology and connected devices, it’s no surprise that many people are looking to upgrade their existing systems,” said Anne Ferguson, Vice President of Marketing at Alarm.com. “Computer analysis and vision, in particular, expand the applications and capabilities of today’s systems. Affordable solutions, professionally monitored and managed through a unified platform provide integrators with increased customer loyalty, recurring upsell opportunities and long-term RMR growth. “

Alarm.com will share the company’s expertise in designing, deploying and improving solutions to integrate a variety of IoT devices, during multiple sessions at CONNECTIONS ™.

  • Anne Ferguson, Vice President of Marketing, Alarm.com, will make the visionary presentation Consumer-centric AI: humanizing the future to November 10, 1:00 p.m. HC, in the session Create value through high user experiences.
  • Abe kinney, Product Management Director, Alarm.com, will speak on the panel Smart Home Platforms: Playing Well Together to November 11th, 11:00 a.m., during the session Smart Home platforms: in search of a unified experience. The panel also includes executives from Johnson Controls, MMB Networks, Olibra and Yonomi and will discuss platform design trends, partnerships and likely pathways to more unified smart home experiences for consumers.

CONNECTIONS ™ Community Sponsors include Sutherland Global Services, Alarm.com, Bitdefender, Nice, Cox, Intellithings, Cirrent, Everise, MMB Networks, ServiceLive, Zen Ecosystems, Firedome, Inspire, Mercku, Olibra, Ossiaco, Plume, Tuya, Zigbee Alliance, Z-Wave, Aprilaire, Asurion, Gadgeon and Wi-Charge.

CONNECTIONS ™ brings together industry leaders to network and discuss the growing smart home market. To request data or an interview, contact Rosey Ulpino, [email protected], 972-490-1113.


Parks Associates 24th Annual CONNECTIONS ™: Premier Connected Home Conference is a virtual conference that takes place November 10-12, preceded by six thematic virtual sessions hosted in July-October. CONNECTIONS ™ offers networking opportunities combined with visionary speeches and conference sessions focused on technological innovations, consumer research, and product and service business strategies. www.connectionsconference.com

Rosey Ulpino
Parks Associates
[email protected]

SOURCE Parks Associates

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